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In-house buildmarketing2026

Ignite Growth Engine

Performance marketing system

The measurement and creative system we run campaigns on: clean attribution, a creative testing cadence, and a single dashboard the client can actually read.

Built by us and demoable end to end.

ignitegrowthengine.app/performance

Performance

Live workspace · updated just now

I

Spend

$18.4k

Aug

Qualified leads

286

+41

Cost / QL

$64

-11%

Revenue trend

W1
W2
W3
W4
W5
W6
1 / 3

Server-side

Attribution

Weekly

Test cadence

CPQL-first

Reporting

Static · fast

Landing pages

The problem

Ad platforms each claim the same conversion. Without one source of truth, budget follows whichever dashboard shouts loudest.

Built with

  • GA4 + server-side GTM
  • Meta / Google Conversion APIs
  • Looker Studio
  • Next.js landing pages
  • HubSpot / CRM sync

The approach

  1. 1

    Server-side event collection first, so every channel is measured against the same definition of a conversion.

  2. 2

    A weekly creative testing cadence with a fixed hypothesis format — one variable per test, pre-declared success metric.

  3. 3

    Landing pages built as static pages with the form as the only heavy element, because speed is the cheapest conversion win available.

  4. 4

    Reporting written for the person paying for it: spend, qualified leads, cost per qualified lead, and what we are changing next week.

Shipped features

  • Google, Meta and LinkedIn campaign management
  • Conversion API integrations with deduplication
  • Landing page build and CRO testing
  • SEO technical audits and content programmes

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